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Zacks Company Profile for Baozun Inc. (BZUN : NSDQ)

• Company Description    Baozun is the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. The Company's integrated end-to-end brand e-commerce capabilities encompass all aspects of the e-commerce value chain, covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. Leveraging its mastery of the four `I`s - interpretation, implementation, integration and innovation, the Company delivers omni-channel solutions to create seamless shopping experience across various touch points online and offline, enabling optimal and consistent branding and generating sales results that reflect its brand partners' unique e-commerce proposition. Number of Employees: 7,650

• Price / Volume Information    Yesterday's Closing Price: $2.61 Daily Weekly Monthly 20 Day Moving Average: 247,825 shares Shares Outstanding: 57.75 (millions) Market Capitalization: $150.72 (millions) Beta: 0.31 52 Week High: $4.38 52 Week Low: $2.11 Short Interest Ratio:   % Price Change % Price Change Relative to S&P 500 4 Week -9.06% -12.47% 12 Week 16.78% -1.77% Year To Date -4.04% -10.14%

• Address & Contact Information Street Address Phone / Fax Email Address Web URL No. 1-9 Lane 510 West Jiangchang Road - SHANGHAI,F4 200436 CHN ph: 86-21-6080-9991 fax: - ir@baozun.com http://www.baozun.com

• General Corporate Information    Officers Vincent Wenbin Qiu - Chief Executive Officer and Chairman Catherine Yanjie Zhu - Chief Financial Officer Peter Tao Liang - Senior Vice President Lucy Li Feng - Vice President Jun Wang - Director Peer Information Baozun Inc. (UIS) Baozun Inc. (CTSH) Baozun Inc. (ASGN) Baozun Inc. (GTTNQ) Baozun Inc. (DXC) Baozun Inc. (DOX) Industry / Sector / Ticker Info Analyst Coverage: No Industry Group: IT Services Sector: Computer and Technology CUSIP: 06684L103 SIC: 5961 Fiscal Year Fiscal Year End: December Last Reported Quarter: 03/01/25 Next Expected EPS Date: 08/27/25 Share - Related Items Shares Outstanding: 57.75 Most Recent Split Date: (:1) Beta: 0.31 Market Capitalization: $150.72 (millions)

• EPS Information     • Dividend Information Analyst Coverage: No Dividend Yield: 0.00% Current Fiscal Quarter EPS Consensus Estimate: $ Indicated Annual Dividend: $0.00 Current Fiscal Year EPS Consensus Estimate: $0.07 Payout Ratio: Number of Estimates in the Fiscal Year Consensus: 1.00 Change In Payout Ratio: Estmated Long-Term EPS Growth Rate: % Last Dividend Paid: NA - $0.00 Next EPS Report Date: 08/27/25

• Fundamental Ratios P/E Current FY Estimate: 37.29 Trailing 12 Months: - PEG Ratio: - Price Ratios Price/Book: 0.27 Price/Cash Flow: 17.28 Price / Sales: 0.11 EPS Growth vs. Year Ago Period: 0.00% vs. Previous Quarter: -% Sales Growth vs. Year Ago Period: 3.75% vs. Previous Quarter: -30.66% ROE 06/30/25 - - 03/31/25 - -4.46 12/31/24 - -4.49 ROA 06/30/25 - - 03/31/25 - -1.84 12/31/24 - -1.87 Current Ratio 06/30/25 - - 03/31/25 - 1.99 12/31/24 - 1.92 Quick Ratio 06/30/25 - - 03/31/25 - 1.65 12/31/24 - 1.63 Operating Margin 06/30/25 - - 03/31/25 - -1.93 12/31/24 - -1.99 Net Margin 06/30/25 - - 03/31/25 - -1.93 12/31/24 - -1.99 Pre-Tax Margin 06/30/25 - - 03/31/25 - -1.12 12/31/24 - -0.99 Book Value 06/30/25 - - 03/31/25 - 9.61 12/31/24 - 10.40 Inventory Turnover 06/30/25 - - 03/31/25 - 2.09 12/31/24 - 2.06 Debt-to-Equity 06/30/25 - - 03/31/25 - 0.00 12/31/24 - 0.00 Debt-to-Capital 06/30/25 - - 03/31/25 - 29.36 12/31/24 - 28.90

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