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Zacks Company Profile for Baozun Inc. (BZUN : NSDQ)

• Company Description    Baozun is the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. The Company's integrated end-to-end brand e-commerce capabilities encompass all aspects of the e-commerce value chain, covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. Leveraging its mastery of the four `I`s - interpretation, implementation, integration and innovation, the Company delivers omni-channel solutions to create seamless shopping experience across various touch points online and offline, enabling optimal and consistent branding and generating sales results that reflect its brand partners' unique e-commerce proposition. Number of Employees: 6,762

• Price / Volume Information    Yesterday's Closing Price: $3.51 Daily Weekly Monthly 20 Day Moving Average: 371,669 shares Shares Outstanding: 58.11 (millions) Market Capitalization: $203.95 (millions) Beta: 0.39 52 Week High: $3.92 52 Week Low: $2.07 Short Interest Ratio:   % Price Change % Price Change Relative to S&P 500 4 Week 19.39% 20.02% 12 Week 17.78% 14.31% Year To Date 31.95% 17.87%

• Address & Contact Information Street Address Phone / Fax Email Address Web URL No. 1-9 Lane 510 West Jiangchang Road - SHANGHAI,F4 200436 CHN ph: 86-21-6080-9991 fax: - ir@baozun.com http://www.baozun.com

• General Corporate Information    Officers Vincent Wenbin Qiu - Chief Executive Officer;Founder; Chairman Catherine Yanjie Zhu - Chief Financial Officer Junhua Wu - Chief Strategy Officer Jun Wang - Director Bin Yu - Director Peer Information Baozun Inc. (UIS) Baozun Inc. (CTSH) Baozun Inc. (GTTNQ) Baozun Inc. (DXC) Baozun Inc. (DOX) Baozun Inc. (RENX1) Industry / Sector / Ticker Info Analyst Coverage: No Industry Group: IT Services Sector: Computer and Technology CUSIP: 06684L103 SIC: 5961 Fiscal Year Fiscal Year End: December Last Reported Quarter: 06/01/26 Next Expected EPS Date: 11/24/26 Share - Related Items Shares Outstanding: 58.11 Most Recent Split Date: (:1) Beta: 0.39 Market Capitalization: $203.95 (millions)

• EPS Information     • Dividend Information Analyst Coverage: No Dividend Yield: 0.00% Current Fiscal Quarter EPS Consensus Estimate: $ Indicated Annual Dividend: $0.00 Current Fiscal Year EPS Consensus Estimate: $ Payout Ratio: 0.00 Number of Estimates in the Fiscal Year Consensus: Change In Payout Ratio: Estmated Long-Term EPS Growth Rate: % Last Dividend Paid: NA - $0.00 Next EPS Report Date: 11/24/26

• Fundamental Ratios P/E Current FY Estimate: - Trailing 12 Months: 10.32 PEG Ratio: - Price Ratios Price/Book: 0.25 Price/Cash Flow: 5.77 Price / Sales: 0.14 EPS Growth vs. Year Ago Period: 162.50% vs. Previous Quarter: -% Sales Growth vs. Year Ago Period: 13.45% vs. Previous Quarter: 17.12% ROE 09/30/26 - - 06/30/26 - 2.55 03/31/26 - 1.68 ROA 09/30/26 - - 06/30/26 - 1.43 03/31/26 - 0.88 Current Ratio 09/30/26 - - 06/30/26 - 1.90 03/31/26 - 1.82 Quick Ratio 09/30/26 - - 06/30/26 - 1.67 03/31/26 - 1.60 Operating Margin 09/30/26 - - 06/30/26 - 1.33 03/31/26 - 0.83 Net Margin 09/30/26 - - 06/30/26 - -1.26 03/31/26 - -1.80 Pre-Tax Margin 09/30/26 - - 06/30/26 - -0.36 03/31/26 - -1.16 Book Value 09/30/26 - - 06/30/26 - 13.83 03/31/26 - 13.52 Inventory Turnover 09/30/26 - - 06/30/26 - 2.99 03/31/26 - 2.91 Debt-to-Equity 09/30/26 - - 06/30/26 - 0.00 03/31/26 - 0.00 Debt-to-Capital 09/30/26 - - 06/30/26 - 1.12 03/31/26 - 1.05

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