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Zacks Company Profile for Baozun Inc. (BZUN : NSDQ)

• Company Description    Baozun is the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. The Company's integrated end-to-end brand e-commerce capabilities encompass all aspects of the e-commerce value chain, covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. Leveraging its mastery of the four `I`s - interpretation, implementation, integration and innovation, the Company delivers omni-channel solutions to create seamless shopping experience across various touch points online and offline, enabling optimal and consistent branding and generating sales results that reflect its brand partners' unique e-commerce proposition. Number of Employees: 7,650

• Price / Volume Information    Yesterday's Closing Price: $3.24 Daily Weekly Monthly 20 Day Moving Average: 204,357 shares Shares Outstanding: 57.78 (millions) Market Capitalization: $187.21 (millions) Beta: 0.31 52 Week High: $4.88 52 Week Low: $2.12 Short Interest Ratio:   % Price Change % Price Change Relative to S&P 500 4 Week -6.90% -9.34% 12 Week 16.97% 12.12% Year To Date 19.12% 4.12%

• Address & Contact Information Street Address Phone / Fax Email Address Web URL No. 1-9 Lane 510 West Jiangchang Road - SHANGHAI,F4 200436 CHN ph: 86-21-6080-9991 fax: - ir@baozun.com http://www.baozun.com

• General Corporate Information    Officers Vincent Wenbin Qiu - Chief Executive Officer and Chairman Catherine Yanjie Zhu - Chief Financial Officer Peter Tao Liang - Senior Vice President Lucy Li Feng - Vice President Jun Wang - Director Peer Information Baozun Inc. (UIS) Baozun Inc. (CTSH) Baozun Inc. (ASGN) Baozun Inc. (GTTNQ) Baozun Inc. (DXC) Baozun Inc. (DOX) Industry / Sector / Ticker Info Analyst Coverage: No Industry Group: IT Services Sector: Computer and Technology CUSIP: 06684L103 SIC: 5961 Fiscal Year Fiscal Year End: December Last Reported Quarter: 06/01/25 Next Expected EPS Date: 11/20/25 Share - Related Items Shares Outstanding: 57.78 Most Recent Split Date: (:1) Beta: 0.31 Market Capitalization: $187.21 (millions)

• EPS Information     • Dividend Information Analyst Coverage: No Dividend Yield: 0.00% Current Fiscal Quarter EPS Consensus Estimate: $ Indicated Annual Dividend: $0.00 Current Fiscal Year EPS Consensus Estimate: $0.14 Payout Ratio: Number of Estimates in the Fiscal Year Consensus: 1.00 Change In Payout Ratio: Estmated Long-Term EPS Growth Rate: % Last Dividend Paid: NA - $0.00 Next EPS Report Date: 11/20/25

• Fundamental Ratios P/E Current FY Estimate: 23.14 Trailing 12 Months: - PEG Ratio: - Price Ratios Price/Book: 0.34 Price/Cash Flow: 21.46 Price / Sales: 0.14 EPS Growth vs. Year Ago Period: -14.29% vs. Previous Quarter: 46.67% Sales Growth vs. Year Ago Period: 8.31% vs. Previous Quarter: 25.26% ROE 09/30/25 - - 06/30/25 - -4.60 03/31/25 - -4.46 ROA 09/30/25 - - 06/30/25 - -1.89 03/31/25 - -1.84 Current Ratio 09/30/25 - - 06/30/25 - 1.97 03/31/25 - 1.99 Quick Ratio 09/30/25 - - 06/30/25 - 1.69 03/31/25 - 1.65 Operating Margin 09/30/25 - - 06/30/25 - -1.93 03/31/25 - -1.93 Net Margin 09/30/25 - - 06/30/25 - -1.93 03/31/25 - -1.93 Pre-Tax Margin 09/30/25 - - 06/30/25 - -1.06 03/31/25 - -1.12 Book Value 09/30/25 - - 06/30/25 - 9.62 03/31/25 - 9.61 Inventory Turnover 09/30/25 - - 06/30/25 - 2.23 03/31/25 - 2.09 Debt-to-Equity 09/30/25 - - 06/30/25 - 0.00 03/31/25 - 0.00 Debt-to-Capital 09/30/25 - - 06/30/25 - 29.74 03/31/25 - 29.36

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