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Zacks Company Profile for Baozun Inc. (BZUN : NSDQ)

• Company Description    Baozun is the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. The Company's integrated end-to-end brand e-commerce capabilities encompass all aspects of the e-commerce value chain, covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. Leveraging its mastery of the four `I`s - interpretation, implementation, integration and innovation, the Company delivers omni-channel solutions to create seamless shopping experience across various touch points online and offline, enabling optimal and consistent branding and generating sales results that reflect its brand partners' unique e-commerce proposition. Number of Employees: 7,650

• Price / Volume Information    Yesterday's Closing Price: $2.66 Daily Weekly Monthly 20 Day Moving Average: 152,657 shares Shares Outstanding: 57.85 (millions) Market Capitalization: $153.89 (millions) Beta: 0.33 52 Week High: $4.88 52 Week Low: $2.12 Short Interest Ratio:   % Price Change % Price Change Relative to S&P 500 4 Week -9.22% -9.06% 12 Week -28.69% -29.84% Year To Date 0.00% 0.00%

• Address & Contact Information Street Address Phone / Fax Email Address Web URL No. 1-9 Lane 510 West Jiangchang Road - SHANGHAI,F4 200436 CHN ph: 86-21-6080-9991 fax: - ir@baozun.com http://www.baozun.com

• General Corporate Information    Officers Vincent Wenbin Qiu - Chief Executive Officer and Chairman Catherine Yanjie Zhu - Chief Financial Officer Peter Tao Liang - Senior Vice President Lucy Li Feng - Vice President Jun Wang - Director Peer Information Baozun Inc. (UIS) Baozun Inc. (CTSH) Baozun Inc. (ASGN) Baozun Inc. (GTTNQ) Baozun Inc. (DXC) Baozun Inc. (DOX) Industry / Sector / Ticker Info Analyst Coverage: No Industry Group: IT Services Sector: Computer and Technology CUSIP: 06684L103 SIC: 5961 Fiscal Year Fiscal Year End: December Last Reported Quarter: 09/01/25 Next Expected EPS Date: 03/19/26 Share - Related Items Shares Outstanding: 57.85 Most Recent Split Date: (:1) Beta: 0.33 Market Capitalization: $153.89 (millions)

• EPS Information     • Dividend Information Analyst Coverage: No Dividend Yield: 0.00% Current Fiscal Quarter EPS Consensus Estimate: $ Indicated Annual Dividend: $0.00 Current Fiscal Year EPS Consensus Estimate: $0.14 Payout Ratio: Number of Estimates in the Fiscal Year Consensus: 1.00 Change In Payout Ratio: Estmated Long-Term EPS Growth Rate: % Last Dividend Paid: NA - $0.00 Next EPS Report Date: 03/19/26

• Fundamental Ratios P/E Current FY Estimate: 19.00 Trailing 12 Months: - PEG Ratio: - Price Ratios Price/Book: 0.20 Price/Cash Flow: 17.62 Price / Sales: 0.11 EPS Growth vs. Year Ago Period: 47.62% vs. Previous Quarter: -37.50% Sales Growth vs. Year Ago Period: 3.33% vs. Previous Quarter: -15.00% ROE 12/31/25 - - 09/30/25 - -3.28 06/30/25 - -4.60 ROA 12/31/25 - - 09/30/25 - -1.47 06/30/25 - -1.89 Current Ratio 12/31/25 - - 09/30/25 - 1.87 06/30/25 - 1.97 Quick Ratio 12/31/25 - - 09/30/25 - 1.56 06/30/25 - 1.69 Operating Margin 12/31/25 - - 09/30/25 - -1.48 06/30/25 - -1.93 Net Margin 12/31/25 - - 09/30/25 - -2.10 06/30/25 - -1.93 Pre-Tax Margin 12/31/25 - - 09/30/25 - -0.76 06/30/25 - -1.06 Book Value 12/31/25 - - 09/30/25 - 13.27 06/30/25 - 9.62 Inventory Turnover 12/31/25 - - 09/30/25 - 2.34 06/30/25 - 2.23 Debt-to-Equity 12/31/25 - - 09/30/25 - 0.00 06/30/25 - 0.00 Debt-to-Capital 12/31/25 - - 09/30/25 - 1.11 06/30/25 - 29.74

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