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Zacks Company Profile for Baozun Inc. (BZUN : NSDQ)

• Company Description    Baozun is the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. The Company's integrated end-to-end brand e-commerce capabilities encompass all aspects of the e-commerce value chain, covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. Leveraging its mastery of the four `I`s - interpretation, implementation, integration and innovation, the Company delivers omni-channel solutions to create seamless shopping experience across various touch points online and offline, enabling optimal and consistent branding and generating sales results that reflect its brand partners' unique e-commerce proposition. Number of Employees: 7,650

• Price / Volume Information    Yesterday's Closing Price: $2.68 Daily Weekly Monthly 20 Day Moving Average: 453,830 shares Shares Outstanding: 57.85 (millions) Market Capitalization: $155.05 (millions) Beta: 0.40 52 Week High: $4.88 52 Week Low: $2.07 Short Interest Ratio:   % Price Change % Price Change Relative to S&P 500 4 Week 19.11% 12.36% 12 Week -5.30% -7.29% Year To Date 0.75% -1.79%

• Address & Contact Information Street Address Phone / Fax Email Address Web URL No. 1-9 Lane 510 West Jiangchang Road - SHANGHAI,F4 200436 CHN ph: 86-21-6080-9991 fax: - ir@baozun.com http://www.baozun.com

• General Corporate Information    Officers Vincent Wenbin Qiu - Chief Executive Officer and Chairman Catherine Yanjie Zhu - Chief Financial Officer Peter Tao Liang - Senior Vice President Lucy Li Feng - Vice President Jun Wang - Director Peer Information Baozun Inc. (UIS) Baozun Inc. (CTSH) Baozun Inc. (ASGN) Baozun Inc. (GTTNQ) Baozun Inc. (DXC) Baozun Inc. (DOX) Industry / Sector / Ticker Info Analyst Coverage: No Industry Group: IT Services Sector: Computer and Technology CUSIP: 06684L103 SIC: 5961 Fiscal Year Fiscal Year End: December Last Reported Quarter: 12/01/25 Next Expected EPS Date: 05/20/26 Share - Related Items Shares Outstanding: 57.85 Most Recent Split Date: (:1) Beta: 0.40 Market Capitalization: $155.05 (millions)

• EPS Information     • Dividend Information Analyst Coverage: No Dividend Yield: 0.00% Current Fiscal Quarter EPS Consensus Estimate: $ Indicated Annual Dividend: $0.00 Current Fiscal Year EPS Consensus Estimate: $ Payout Ratio: 0.00 Number of Estimates in the Fiscal Year Consensus: Change In Payout Ratio: Estmated Long-Term EPS Growth Rate: % Last Dividend Paid: NA - $0.00 Next EPS Report Date: 05/20/26

• Fundamental Ratios P/E Current FY Estimate: - Trailing 12 Months: 44.67 PEG Ratio: - Price Ratios Price/Book: 0.20 Price/Cash Flow: 17.75 Price / Sales: 0.11 EPS Growth vs. Year Ago Period: -% vs. Previous Quarter: 463.64% Sales Growth vs. Year Ago Period: 10.58% vs. Previous Quarter: 49.77% ROE 03/31/26 - - 12/31/25 - 0.50 09/30/25 - -3.28 ROA 03/31/26 - - 12/31/25 - 0.24 09/30/25 - -1.47 Current Ratio 03/31/26 - - 12/31/25 - 1.87 09/30/25 - 1.87 Quick Ratio 03/31/26 - - 12/31/25 - 1.63 09/30/25 - 1.56 Operating Margin 03/31/26 - - 12/31/25 - 0.24 09/30/25 - -1.48 Net Margin 03/31/26 - - 12/31/25 - -2.43 09/30/25 - -2.10 Pre-Tax Margin 03/31/26 - - 12/31/25 - -2.02 09/30/25 - -0.76 Book Value 03/31/26 - - 12/31/25 - 13.43 09/30/25 - 13.27 Inventory Turnover 03/31/26 - - 12/31/25 - 2.57 09/30/25 - 2.34 Debt-to-Equity 03/31/26 - - 12/31/25 - - 09/30/25 - 0.00 Debt-to-Capital 03/31/26 - - 12/31/25 - 1.05 09/30/25 - 1.11

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