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Zacks Company Profile for Direct Digital Holdings, Inc. (DRCT : NSDQ)

• Company Description    Direct Digital Holdings Inc. provides advertising and marketing technology. The holding group's supply-side platform Colossus SSP offers advertisers of all sizes extensive reach within general market and multicultural media properties. Its operating companies Huddled Masses and Orange142 deliver significant ROI for middle market advertisers by providing data-optimized programmatic solutions. Direct Digital Holdings Inc. is based in HOUSTON. Number of Employees: 79

• Price / Volume Information    Yesterday's Closing Price: $0.06 Daily Weekly Monthly 20 Day Moving Average: 24,355,332 shares Shares Outstanding: 30.01 (millions) Market Capitalization: $1.93 (millions) Beta: 6.00 52 Week High: $2.61 52 Week Low: $0.05 Short Interest Ratio:   % Price Change % Price Change Relative to S&P 500 4 Week -34.35% -34.24% 12 Week -81.89% -82.18% Year To Date 0.00% 0.00%

• Address & Contact Information Street Address Phone / Fax Email Address Web URL 1177 WEST LOOP SOUTH SUITE 1310 - HOUSTON,TX 77027 USA ph: 832-402-1051 fax: - investors@directdigitalholdings.com http://www.directdigitalholdings.com

• General Corporate Information    Officers Mark Walker - Chief Executive Officer; Chairman and Director Keith Smith - President and Director Diana P. Diaz - Chief Financial Officer Richard Cohen - Director Antoinette R. Leatherberry - Director Peer Information Direct Digital Holdings, Inc. (IBDI) Direct Digital Holdings, Inc. (VAPR) Direct Digital Holdings, Inc. (SWWI) Direct Digital Holdings, Inc. (GREY) Direct Digital Holdings, Inc. (JCDXF) Direct Digital Holdings, Inc. (GMIG) Industry / Sector / Ticker Info Analyst Coverage: No Industry Group: ADVERTISING/MKTG SVCS Sector: Business Services CUSIP: 25461T105 SIC: 7310 Fiscal Year Fiscal Year End: December Last Reported Quarter: 09/01/25 Next Expected EPS Date: 03/26/26 Share - Related Items Shares Outstanding: 30.01 Most Recent Split Date: (:1) Beta: 6.00 Market Capitalization: $1.93 (millions)

• EPS Information     • Dividend Information Analyst Coverage: No Dividend Yield: 0.00% Current Fiscal Quarter EPS Consensus Estimate: $-0.32 Indicated Annual Dividend: $0.00 Current Fiscal Year EPS Consensus Estimate: $-0.55 Payout Ratio: Number of Estimates in the Fiscal Year Consensus: 1.00 Change In Payout Ratio: Estmated Long-Term EPS Growth Rate: % Last Dividend Paid: NA - $0.00 Next EPS Report Date: 03/26/26

• Fundamental Ratios P/E Current FY Estimate: - Trailing 12 Months: - PEG Ratio: - Price Ratios Price/Book: - Price/Cash Flow: - Price / Sales: 0.05 EPS Growth vs. Year Ago Period: 66.20% vs. Previous Quarter: -4.35% Sales Growth vs. Year Ago Period: -12.02% vs. Previous Quarter: -21.29% ROE 12/31/25 - - 09/30/25 - - 06/30/25 - - ROA 12/31/25 - - 09/30/25 - -39.57 06/30/25 - -36.29 Current Ratio 12/31/25 - - 09/30/25 - 0.37 06/30/25 - 0.49 Quick Ratio 12/31/25 - - 09/30/25 - 0.37 06/30/25 - 0.49 Operating Margin 12/31/25 - - 09/30/25 - -26.76 06/30/25 - -25.99 Net Margin 12/31/25 - - 09/30/25 - -26.76 06/30/25 - -25.99 Pre-Tax Margin 12/31/25 - - 09/30/25 - -61.37 06/30/25 - -45.19 Book Value 12/31/25 - - 09/30/25 - -0.26 06/30/25 - -1.09 Inventory Turnover 12/31/25 - - 09/30/25 - - 06/30/25 - - Debt-to-Equity 12/31/25 - - 09/30/25 - - 06/30/25 - - Debt-to-Capital 12/31/25 - - 09/30/25 - - 06/30/25 - -

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