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Zacks Company Profile for MediaAlpha, Inc. (MAX : NYSE)

• Company Description    MediaAlpha Inc. provides real-time programmatic technology platform specializing in vertical search and metasearch. MediaAlpha Inc. is based in SEATTLE. Number of Employees: 147

• Price / Volume Information    Yesterday's Closing Price: $9.94 Daily Weekly Monthly 20 Day Moving Average: 1,292,634 shares Shares Outstanding: 64.50 (millions) Market Capitalization: $641.09 (millions) Beta: 1.30 52 Week High: $13.92 52 Week Low: $7.09 Short Interest Ratio:   % Price Change % Price Change Relative to S&P 500 4 Week -2.83% -1.99% 12 Week -23.95% -24.04% Year To Date -23.24% -23.62%

• Address & Contact Information Street Address Phone / Fax Email Address Web URL 700 SOUTH FLOWER STREET SUITE 640 - LOS ANGELES,CA 90017 USA ph: 213-316-6256 fax: - investors@mediaalpha.com http://www.mediaalpha.com

• General Corporate Information    Officers Steve Yi - Chief Executive Officer; President and Director Kathy Vrabeck - Chair of the Board Patrick R. Thompson - Chief Financial Officer & Treasurer Bradley Hunt - Director Ramon Jones - Director Peer Information MediaAlpha, Inc. (EVOL) MediaAlpha, Inc. (RAMP) MediaAlpha, Inc. (LGTY) MediaAlpha, Inc. (ALOT) MediaAlpha, Inc. (CXT) MediaAlpha, Inc. (TGHI) Industry / Sector / Ticker Info Analyst Coverage: No Industry Group: Technology Services Sector: Business Services CUSIP: 58450V104 SIC: 7389 Fiscal Year Fiscal Year End: December Last Reported Quarter: 12/01/25 Next Expected EPS Date: 04/29/26 Share - Related Items Shares Outstanding: 64.50 Most Recent Split Date: (:1) Beta: 1.30 Market Capitalization: $641.09 (millions)

• EPS Information     • Dividend Information Analyst Coverage: No Dividend Yield: 0.00% Current Fiscal Quarter EPS Consensus Estimate: $0.27 Indicated Annual Dividend: $0.00 Current Fiscal Year EPS Consensus Estimate: $1.08 Payout Ratio: 0.00 Number of Estimates in the Fiscal Year Consensus: 3.00 Change In Payout Ratio: Estmated Long-Term EPS Growth Rate: % Last Dividend Paid: NA - $0.00 Next EPS Report Date: 04/29/26

• Fundamental Ratios P/E Current FY Estimate: 9.23 Trailing 12 Months: 9.20 PEG Ratio: - Price Ratios Price/Book: - Price/Cash Flow: 9.43 Price / Sales: 0.58 EPS Growth vs. Year Ago Period: 525.00% vs. Previous Quarter: 92.31% Sales Growth vs. Year Ago Period: -3.16% vs. Previous Quarter: -5.01% ROE 12/31/25 - -132.73 09/30/25 - -71.02 06/30/25 - -62.53 ROA 12/31/25 - 22.49 09/30/25 - 14.66 06/30/25 - 12.91 Current Ratio 12/31/25 - 1.18 09/30/25 - 1.08 06/30/25 - 1.29 Quick Ratio 12/31/25 - 1.18 09/30/25 - 1.08 06/30/25 - 1.29 Operating Margin 12/31/25 - 5.75 09/30/25 - 3.32 06/30/25 - 2.96 Net Margin 12/31/25 - 2.30 09/30/25 - -0.10 06/30/25 - -0.61 Pre-Tax Margin 12/31/25 - -9.97 09/30/25 - 0.12 06/30/25 - -0.39 Book Value 12/31/25 - -0.45 09/30/25 - -1.01 06/30/25 - -0.84 Inventory Turnover 12/31/25 - - 09/30/25 - - 06/30/25 - - Debt-to-Equity 12/31/25 - - 09/30/25 - - 06/30/25 - - Debt-to-Capital 12/31/25 - - 09/30/25 - - 06/30/25 - -

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